Is your “digital doppelgänger” holding you back? Haunted by your “digital shadow”? If you haven’t taken the time to research your own name (or business name) online like a prospective client or customer would, you might not know if you have a bad online reputation. It can happen to you – even if you don’t [...]

You’ve probably heard that commenting on others’ blogs is a must for online networking, but perhaps you’re not sure how to do it effectively. Commenting can be a great way to get your name (or business) seen for an extra soft-marketing push. Did you catch that? The key word was “soft”. Although there are no [...]

Since the switchover to Timeline on Facebook, you may find that your promotional or important posts get “lost” and have become less effective. Did you know you can “pin” your important posts to be highlighted at the top of your page? And that’s just one of many different ways you can highlight information in the [...]

If you haven’t seen “real world” results from your social media campaigns, perhaps it’s time to re-evaluate your strategy and online presence. Communication is key – you must go beyond simply stating promotions and facts into two-way engagement of your audience. It can take a lot of trial and error to find the right mix [...]

Keeping up with social media can be overwhelming and time consuming, but we all know it can be effective marketing. If you feel a little lost and without a clear direction in your online presence, you could be wasting valuable time. Wouldn’t you rather get better results in less time? If you spend a significant [...]

If you’re not familiar with Pinterest, you might think it is purely a personal platform. However, Pinterest can be a great way to diversify your marketing strategy and online presence. Rather than read a bunch of words, you can visually engage and inspire potential clients! Leilani Yau, Blogger for Women in Consulting Blog, posted this [...]

If you are a consultant, prospective clients are looking for your expertise to guide them. Simply describing your experience doesn’t always do enough to get your message across to those who might be looking for you. In this article from Business Consulting Buzz, Michael Zipursky demonstrates how you can use FREE online resources such as [...]

It’s easy to become overwhelmed by the number of social media opportunities and outlets available for your business. But have you ever stopped to think about which ones are a good fit for you? In this article on American Express’ Open Forum, author Thursday Bram tells us it’s OK if we’re not on every social [...]

Did you know that with the switch to the new Timeline format on Facebook, you will no longer be able to use a “welcome” landing page? Never fear – read all about how you can use the new format to your advantage in Josh Mendelsohn’s blog post on Constant Contact Blogs. Read FULL article here: [...]

Posted By: Mark Haas CMC FIMC My partners have a running argument/discussion about whether our consulting firm is better off developing and refining our service lines or returning to the classic style of consulting where relationship-based personal service defined the profession. Some of us feel we provide better service when we can deliver evidence-based processes to [...]